Every lead.
Every listing.
Every advantage.

Solutions built to help you attract more leads, close more deals, and own your market.

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What are you trying to grow?

Pick the outcome that fits your business — we'll show you the tools that get you there.

Buyer Lead Generation

Connections Plus

An all-in-one lead gen and conversion system. Agents who use it close 4x as many transactions.

Get leads
Elite Lead Generation

Market VIP

Exclusive, high-volume connections with custom packaging and zoning for top operators.

Unlock elite access

Your next level starts here

Compare our tools designed to elevate every part of your business, from lead generation to long-term growth.

Product Description Key Features Best For

Connections℠ Plus

Buyer Lead Generation

Get leads

A powerful, all-in-one lead generation & conversion system that helps agents capture, communicate, and connect with leads

Agents who use Connections Plus close 4X as many transactions as agents who do not use it.1
  • Meet active and motivated homebuyers
  • Flexible options designed to fit your budget
  • Automated, personalized texts and emails sent within minutes of an inquiry
  • Keep consumers engaged with real-time, customized Market Insights reports

Agents looking to increase transactions and maintain a steady pipeline of buyer leads

Spotlight Listings

Listing Promotion

Showcase listings

An elevated listing promotion tool designed to increase listing visibility on Realtor.com’s most popular pages

Agents who use Spotlight Listings can get over 2x more relevant search results impressions and listing page views.2
  • Premium listing position on the first pages of relevant property search results
  • Bold, scrollable image tiles to grab buyer attention in search results
  • Zap icons and Spotlight tags in map searches
  • Enhanced listing page with elevated agent branding
  • Inclusion in Realtor.com’s area-targeted emails to actively searching buyers

Agents who want to increase listing visibility and stand out to high-intent buyers

Agents who are seeking a key differentiator in their listing presentations to win more listings

Local Expert℠

Branding

Build your brand

A branding solution designed to help agents amplify their brand and attract more clients through consistent, highly-targeted, and measurable exposure on Realtor.com

Agents who use Local Expert close 5X as many transactions as agents who do not use it.3
  • Customizable, targeted ads to get seen by high-intent consumers where they’re already searching
  • Boosted profile cards and featured placement in Agent Search
  • Enhanced profile to showcase recent sales, ratings, and reviews
  • Detailed reporting to measure ad performance and reach

Agents who want to build brand awareness and attract more clients through targeted ads and increased exposure

Listing Toolkit

Seller Lead Generation

Win more listings

A lead generation tool designed to connect agents with motivated home sellers and equip them to win the listing using enhanced listing presentation tools

Agents who use Listing Toolkit close 5X more transactions than agents who do not use it.4
  • Reach motivated sellers actively seeking an agent
  • Enhance your search visibility and streamline connections with automatic, customizable proposals
  • Build winning listing presentations and showcase local market expertise with Cloud CMA (where available)

Agents focused on acquiring new listings, and getting their seller clients to the closing table

Market Reach

Extended Branding

Grow your pipeline

A branding and lead generation tool that generates connections off an agent’s listings and branding on Facebook and Instagram
  • Targeted ads on Facebook & Instagram, managed and optimized by Realtor.com
  • Automated, professionally-designed ads
  • Auto-response tools
  • Performance insights to understand reach, engagement, and leads

Agents who want to grow their brand and fill their pipeline with home buyer and seller leads

Market VIP

Elite Lead Generation

Unlock elite access

A tool for top operators that helps teams cut out the competition and add predictability to their business with a steady stream of exclusive, high-quality leads to fuel team growth
  • Exclusive, high-volume connections with custom packaging and zoning that gives teams a competitive edge
  • Fuel recruiting conversations with the advantage of exclusive leads
  • Gain visibility into engagement, pipeline, and results

Elite operators looking to grow and expand their market share and business

The future of your business starts with the right tools

1Based on an analysis of Connections Plus customers and non-customers, and their closed transactions in calendar year 2024 (as of October 18th).
2Based on Realtor.com internal data (Oct 14, 2025–Feb 16, 2026), Spotlight Listings delivered 2.25x as many search impressions and views compared to similar, non-promoted listings.
3Based on an analysis of Local Expert customers and non-customers, and their closed transactions in calendar year 2024 (as of November 7th).
4Based on an analysis of Listing Toolkit customers and non-customers, and their closed sell-side transactions in calendar year 2024 (as of November 7th).