Market VIP Your ZIP. Your leads.
Get exclusive access to high-intent buyers in your ZIP code.
Leads are going fast!
Why PROs choose Market VIP
Convert leads up to 3-5x1 higher than the industry average
Connect with a reserved pool of serious buyers
Maximize your lead volume
Take control of your market-zone with up to 100% exclusivity on allocated connections
Cut out the competition
Keep your leads exclusive for up to 6 months
Recruit top talent
Build the powerhouse brokerage with your elite status
Leads are going fast!
1Realtor.com® internal data, 2019
Hear from the industry about Market VIP
“Realtor.com leads aren’t just website clicks — they’re sophisticated, bottom-of-the-funnel clients ready to transact, and that gives our agents the confidence and clarity to deliver a great experience.”
Jenny Wemert, Wemert Group Realty
“MVIP leads are easier to convert, more predictable, and better for recruiting. It’s helped us scale faster without sacrificing quality.”
Jeremy Wilson, ChuckTown Homes
“Market VIP program is the highest quality real estate lead on the market right now... It’s very rewarding as an owner when you fill in the room on their plate with these live leads that market VIP offers. [Agents] can bring their career to a whole other level.”
Matthew Heitmann, Rock Realty
“I had the opportunity to get Market VIP, so we jumped to that, and that enabled us to really dominate the market.”
Gary Ashton, The Ashton Real Estate Group of RE/Max Advantage
“Market VIP is a phenomenal product that connects our agents with really high-intent consumers.”
Lisa Chinatti, Chinatti Realty
FAQs:
What is Market VIP?
Market VIP is an elite lead generation and branding solution designed for high-performing teams and brokerages. It provides exclusive, high-volume access to homeshoppers in specific ZIP codes, allowing you to secure a dominant "share of voice" in your local market while bypassing the competition.
How does it differ from standard lead programs?
While standard programs focus purely on inquiries, Market VIP focuses on total market saturation. It limits the number of participating agents per ZIP code, giving you a dominant, exclusive presence that builds long-term brand equity and conversion power. Our elite concierge team live-transfers leads to your agents, ensuring your team only spends time on high-intent prospects who are ready to move.
How can I use this to grow my team?
Market VIP is one of the industry’s most powerful recruiting and retention tools. By offering your agents exclusive access to a steady, predictable stream of high-quality leads that they can’t get anywhere else, you create a massive competitive advantage that makes your brokerage the premier destination for top-tier talent.