Agents, we’ve got a handful of ingredients for you: long days, higher temps, plenty of socializing and events, tempting travel, and boy oh boy, is it the time for real estate. Mix these all up, and what do you get? A generous helping of the sweet season of summer.

The hustle and bustle of the season picks up as the temps soar, and you need to turn up the heat on your social media profiles so your online network is engaged, excited, and eager to see what you’re up to. If you’re not sure what to even post about simply because it’s summertime, don’t worry — we’ve got you covered. We gave you 45 ideas last summer here, and we’re back with even more to top you off. 

What could be better than choosing from a whopping 70 ideas in total?

Pull up a chair in the shade, throw on some sunnies, get a nice cold beverage, and ensure your phone is fully charged. We’ve got 25 new, summer-specific social media ideas for you to use, post, reuse, and remix. Get pumped!

Celebrate the sweetness of the summer buying season

We had to put this first. After all, for real estate, you can forget winter: summer is the most wonderful time of the year! Buying season is in full effect, and you need to get all consumers — buyers, sellers, and everyone in between — absolutely hyped about it. Here are some posts to share ‘tis the season:

1. Film your newest listings and showcase the highlights of each one, making sure to call out features best enjoyed during summer. Even if there’s not a pool, you can call out the backyard for grilling, living areas for hosting, great views of sunset, and more.
2. Create “Christmas in July” content that celebrates buying season. This one might be a little out there, but it’s a fun way to spin half-Christmas on its head toward real estate’s peak season. Head to your listing and film yourself swapping out presents for house keys, pine trees for privacy hedges, stockings for pool floaties… you get the idea!
3. To get ultra informative yet visually appealing, make a chart or infographic comparing market trends from last summer to this summer using seasonal graphics with help from Canva.
4. Create and share your summertime playlist that gets you pumped for the buying season. Bonus points if the song titles are real estate or home-themed — get some inspiration to get started here.
5. Post a video showing prospective home buyers what summer is like throughout your community, ending with a nice, golden-hour walkthrough of your latest listing. Caption it “Imagine spending summers here… let’s make it a reality. ☀️✨” Dreamy, right?

Create summer-themed educational content

6. Check out TikTok to see what trends are heating up this summer, then replicate them real estate-style. A sneak peek into summertime as a real estate agent counts as education, we promise!
7. Write an informational post titled “# things I wish summer buyers/sellers knew” to help consumers prepare for the transaction process and set their expectations accordingly.
8. Post regular market updates, like inventory changes, pricing shifts, and other notable trends in your local area. Diversify your content formats to see what resonates most with your audience.
9. Share cautionary tales of the most common home maintenance blunders you see in summertime. Think: failed pool pump, HVAC gone haywire, faulty windows letting heat in, or not having security systems for traveling.
10. Highlight the best and worst home upgrades or even decoration changes new home buyers or homeowners can make during summertime.

Help homeowners out in the heat of the season

11. Share your top 5 favorite season-specific trends to stage a home and backyard for the summer. Think: swap out your outdoor pillows, change your curtains to be lighter, add themed signage and much more.
12. Create a gardening guide of what to plant and what thrives in summer based on your market’s plant hardiness zone. If you need a hand, connect with an expert at your local garden center to help.
13. Put together a master list of your favorite, most trusted vendors in your market who can help with summer maintenance. Include experts like HVAC technicians, landscapers, pest control, and pool maintenance.
14. Create an eBook or guide of everything a homeowner needs to host a great summer party, indoors or outdoors. Bonus points if you link them out or direct them to local businesses for things like specialty grocers, party supply stores, or equipment rentals.
15. Make a cheat sheet of common home maintenance terms they may not be familiar with and add a simplified definition. Don’t forget to use Canva to find a fun, summery template!

Show off the hidden (and not-so-hidden) summer gems in your market

16. Select local groups or nonprofits, or events like community barbecues or festivals, to sponsor and show off their upcoming happenings on your social media. Make sure to attend and post from the events, too!
17. Create a master guide to spending summer outdoors in your neighborhood. Highlight hiking and walking trails, places to swim and bike, theme parks, and more to encourage people to soak up the sun!
18. On the flipside, create a “beat the heat” master guide. Share things like ice cream shops, indoor malls, water parks, beaches, tree-filled gardens or parks, indoor dining halls, and more to give readers a sneak peek of how they can take a break from the summer heat.
19. Is there a neighborhood that absolutely comes to life in the summertime? Highlight this community! Whether it’s neighborly traditions, block parties, decorating contests, or going all out for a particular summer holiday, show this off.
20. Get creative with posting from your local county fair. Create a series called “A real estate agent’s favorite food stands at [fair name]” and show off your favorite, over-the-top fair food eats.

Get involved in the community

21. For each week in summer, find a local charity or nonprofit to feature on your social media pages. Even if you make a one-time donation, it’s a great way to raise awareness for the way they serve your community.
22. Find a youth sports team to sponsor, or offer to host a barbecue after one of their games. It’s a great way to give back, support young athletes, and mix and mingle with community members.
23. Partner with a local business or home-related vendor to co-host a giveaway or raffle. This is a great way to spread the word about both your businesses, tap into each other’s audiences, and give back to the community.
24. Get involved in neighborhood and community groups online on platforms like Facebook and Nextdoor. Post and engage regularly, and make sure to share summer updates both related and unrelated to real estate. Sure, you can share your latest listing, but neighbors might respond a little better to your take on your favorite vendors at the local farmer’s market.
25. Summer is a popular time for businesses to open up, or for things to start picking up for newer businesses with more foot traffic and tourists in town. Make it a point to shine the social media spotlight on a local biz at least once a week to help keep their momentum going.

Say “hello!” to summer and start posting away

We’re confident these ideas are getting your summertime gears turning, so start snapping, editing, posting, and sharing. Summer is a great time to showcase the beauty of the home buying season and what’s happening with the market, as well as gems in your community. Wipe the sweat from your brow, reapply your sunscreen, and use these ideas to get your summertime content toolkit in full swing.
For more social media ideas and intel, be sure to check out our Resource Center. You don’t wanna miss out!