As a broker, you know that finding and providing quality leads to your agents is paramount to the success and longevity of your business.
It’s not uncommon to find yourself up against unpredictable lead volume and fluctuating conversion rates — all while trying to drive agent accountability and close rate performance.
We’ve learned that agents at any stage in their real estate career find that sourcing new leads is their biggest challenge. Helping your agents secure a steady flow of engaged, high-quality leads can drive growth, support retention, and help solidify your brokerage’s status as a leader in the market as you expand your market share.
How can you best support your agents? Rather than spinning your wheels, we can help.
Realtor.com®’s Market VIP solution unlocks premium access to high-intent, pre-screened leads that are exclusively dedicated to your brokerage.
What is Market VIP?
Market VIP allows your brokerage to have dedicated access to exclusive, motivated consumers in a brokerage’s local ZIP code or area.
Brokers have flexible options for market coverage: they can purchase exclusive rights to Market-VIP allocated leads within an entire ZIP code or market area, or they can opt to buy a percentage of coverage within those same areas. Any buyers or sellers who submit a lead in the broker’s purchased area will be immediately contacted by our US-based Elite Concierge team, who will screen and vet the client to assess their level of readiness.
Once our Elite Concierge team has connected with the client and gotten some details about their goals in the home buying process, they will live-transfer the pre-screened lead to the agents of the brokerage that purchased in that ZIP code or market area. If we’re unable to get one of the agents on the line in real time, we’ll deliver the lead to the broker via email or API so you can assign it to the agent of your choosing.
How does our Elite Concierge team assess these consumers? They ask critical questions that cover:
- Intent to buy
- Their price point
- What financing they’ve secured
- Their desired location
With Market VIP, brokers can lock down leads in their target area by claiming their “share-of-voice.”
It’s a win-win all around: incoming prospects receive top-notch service, your team saves valuable time and receives high-quality leads, and a superior experience is provided to your clients and to your agents.
6 Ways Market VIP Can Help Brokers Level-Up Their Business
It’s not too good to be true — it’s Market VIP. Here are six key ways that Market VIP can specifically help brokers take their business up a notch:
- Exclusivity: Only you and your agents will have exclusive rights to the Market VIP-allocated leads in the zone or ZIP code you purchase.
- Predictable lead flow: You will be provided a projected range of leads based on the share of the market you purchase. The Estimated Volume Range (EVR) is a projection of lead flow based on market forecasts to help you plan your business operations with confidence.
- Increased conversion: Market VIP provides consumers with an elite concierge experience, including pre-screening and live-transferring.
- A powerful recruiting tool: A strong market position is an unparalleled asset in recruiting, as you will have access to market share that remains unattainable for your competitors.
- Insights and analytics: Get clear, actionable insights into how the leads are performing, monitor pipeline trends, and track agent engagement with the leads.
- Recovered time: Our Concierge Elite team reaches out to leads within a matter of seconds. We quickly reach these prospects, pre-screen, and transfer them to the most qualified agent for their needs, either by live-transfer or email, depending on agent availability. Now, your brokerage can spend valuable time focused on other key business operations.
Market VIP fuels growth-oriented operators seeking to create a strategic advantage against competitors, build a compelling value proposition to recruit and retain agents, and unlock new opportunities to drive closes and commission revenue.
Why Brokers Are Turning to Market VIP
Don’t just take our word for it — more and more brokers have selected Market VIP as a critical tool to accelerate their business.
Jeffery Sweet, CEO of Sweet Group Realty in Meridian, Idaho shares that “Market VIP has been a large part of success — it’s been about 25% of our overall closed transactions.”
After expanding his region to Twin Falls, Idaho, Sweet also shared that Market VIP has proven to give a boost to his recruiting efforts: “It has helped our recruiting tremendously. We have so many leads and so many opportunities to grow and get great new agents. We’re hiring 5-10 new agents a week.”
Making Market VIP Work for You
If you’re ready to stop sorting through unreliable lead sources and gain exclusive access to active, quality, and pre-screened leads in your local area, Realtor.com is here to get you and your brokerage started.
Contact us today to see how we can accelerate your brokerage’s growth with Market VIP. Click here to get in touch »
