RealPro Select™ Agents & Teams

Buying or selling a home is one of the most important financial decisions people make. In a complex, competitive market, working with an agent who is active, established, and visible can make a meaningful difference.

RealPro Select™ is Realtor.com^®’s designation for agents and teams who participate in its premium program including Market VIP buyer leads. These professionals are part of highly active, established real estate organizations that prioritize training, accountability, and service excellence. They leverage advanced insights and tools to maintain a strong presence and guide buyers and sellers confidently through the transaction journey.

Agents and teams who participate in the program are identified by the RealPro Select™ badge — a clear signal that helps consumers quickly recognize professionals who are deeply engaged on Realtor.com^®.

Eligible participants include team leads and their team of agents purchasing Market VIP buyer leads from Realtor.com today. The program is currently in a phased rollout with the RealPro Select™ trust badge targeted to go live across consumer-facing surfaces in June 2026. If you are a team lead interested in Market VIP buyer leads, please contact realproselectsupport@realtor.com or call 800-459-1300.

Why the RealPro Select™ Badge Matters

The RealPro Select™ badge isn’t just a mark of activity — it represents performance, professionalism, and a higher standard of service.

As a group, RealPro Select™ agents and teams demonstrate high levels of engagement and visibility across Realtor.com®. That collective activity is associated with strong outcomes across key measures of success. On average, RealPro Select™ agents:

Sell homes for 6% higher than other agents¹
Sell homes 12 days faster than other agents¹
Close 2× more buyer transactions than other agents¹
Achieve 36% higher buy-side transaction value than other agents¹

¹RealPro Select™ agents and teams are subscribers to Realtor.com®’s premium RealPro Select™ program including Market VIP buyer leads. Performance metrics are based on closed transactions in applicable markets over the past 12 months (as of Sept 23, 2025), comparing RealPro Select™ participants with non-participating agents.

Backed By a Higher Standard

And performance is only part of the story.

97% of RealPro Select™ agents are REALTORS^®2 — members of the National Association of REALTORS^® — committing to a strict Code of Ethics and professional standards that go beyond state licensing requirements.

That means when you see the RealPro Select™ badge, you’re not just seeing measurable results — you’re seeing an agent backed by consumer-first practices, accountability, and a commitment to doing business the right way.

²Internal Realtor.com® analysis comparing RealPro Select agents with NAR Member IDs to the full client population, as of February 5, 2026.

What the RealPro Select™ Badge Means for Home Buyers & Sellers

Seeing the RealPro Select™ badge means you’re viewing an agent or team who participates in Realtor.com®’s premium program and maintains a visible presence on the platform. On average, RealPro Select™ agents:

Appear consistently across listings and profiles on Realtor.com®
Have access to advanced tools and insights to guide clients through the process
Are actively pursuing engagement with home buyers and sellers in their market

For home buyers and sellers, this means:

Easily identify and access agents who are actively working in your area
Great confidence from working with an agent that is part of a highly active group
Support from professionals equipped with tools designed to navigate today’s marke

Built for Teams Focused on Market Presence

Strong performance isn’t always easy for consumers to evaluate at a glance. RealPro Select™ helps make agent activity and engagement more visible.

The RealPro Select program is designed for agents and teams who want to expand their presence and operate at scale. Participation includes a suite of tools and capabilities that support visibility, engagement, and growth, including:

Premium listing and brand visibility across Realtor.com® and partner networks
Performance-based access to buyer and seller leads, scaled by team size and geography
Automated nurture campaigns, smart insights, custom reporting, and AI-powered coaching
Live workshops, team playbooks, and access to the RealPro Select™ Academy
Peer recognition, elite community access, and exclusive events

The result for agents and teams is a stronger market presence, increased consumer confidence, and sustainable growth without sacrificing service or brand integrity.