You already build feature-worthy custom homes for happy clients, so why not show off your efforts to a wider audience online? For home builders, social media is a surefire way to spread the word about your business, create brand visibility, attract new clients, and boost revenue. Check out how a successful social media presence can help take your home building business to the next level.
Why social media is important for builders
It’s just a fact that an overwhelming number of buyers are now doing their home shopping online, and there’s an expectation that everyone in the industry from brokers to builders has an active and robust digital presence. The good news is that social media is an effective and accessible marketing tool that will help you establish your brand online and make you even more findable for new clients. And we get it—maintaining social media accounts sounds like it could be a big lift, but ultimately it’s worth it to grow your business’s reach and up your earnings potential.
3 major benefits of social media for your business
So why exactly is social media so valuable? Here’s where it comes into play, and why you should be using your building skills to build an eye-catching digital presence:
- Developing brand awareness. Simply sharing examples of the kind of work you do and tips for those considering a new build is a great way to give your brand and business more exposure. You’ll be able to get the word out about your business and let your work speak for itself. And it’s a great place to share details on events you’re planning and open house info, too.
- Building trust. When you share your projects and useful content, respond to feedback, and answer questions online, it seriously helps reassure buyers who are considering working with you—especially when they’re undertaking a project as huge and potentially unfamiliar as new construction. Seeing you, your work, and how you engage with others can make prospective clients feel more comfortable and more likely to pick you.
- Driving website traffic. The ultimate goal is to get people to your website and signed up to work with you, right? Sharing social media content that directs users to your website just gets you one step closer to turning those browsers into buyers.
And you probably already have tons of content in reserve you can share—think beautiful pics of recently finished projects, 3D home designs or floor plans, open house info, tips for buyers thinking about new construction, etc. Take a look at what some other businesses are sharing, too, so you can get some inspiration for your posts and stay competitive.
Grow your business online with Realtor.com®
Your digital presence doesn’t have to stop at social media either. Our builder solutions can help you market your new construction listings to millions of high-intent home shoppers searching for their next home on Realtor.com. Plus, we can help you build your sales pipeline, advertise your communities, and extend your reach online. Learn more >
